About us



WHAT IS DUE.?


Due. is a lifestyle and the ultimate source of good mood. It’s your favourite partner at work, sport, and leisure. It’s the loyal witness of your adventures and exciting stories. 

Due. offers a wide range of digitally printed leggings and swimwear as well as themed collections designed in collaboration with our partners. We are always due to present unexpected but thoughtfully created, desirable, and comfortable items.


DUE.‘S TROPICAL BIRTH
 
Living in Thailand at the time, co-founders Indrė and Linas were inspired by its stunning wild nature, which lead them to designing their own lifestyle brand. Due. was launched with the line of digitally printed tops for women in 2012. The original collection featuring photographic imagery of aerial landscapes caught the attention of fashion bloggers and appeared in influential design magazines such as Patternbank and Designboom.
 
DUE. IS DIGITALLY PRINTED
 
Due. printed items feature landscapes of from all around the globe, micro-world creatures, and plants from old botany books. We bring back to life paintings by such acclaimed artists like as Vincent van Gogh, Ernst Haeckel, the Lithuanian painter M. K. Čiurlionis, and others. Our digital printing method preserves the soft natural feel of the fabric while producing bright and vivid colours that will never fade after washing.


DUE. IS INSPIRED 


We get inspired by people, details, shapes, visuals, places, and by life at large. Follow us on Tumblr to see where our team draws ideas and inspiration for Due. designs.

 
WHO WEARS DUE.
 
Due. garments are worn by active, creative, and adventurous individuals all around the globe – people who inspire others and the brand itself. Due. is devoted to make you stand out from the crowd and express your truly unique personality.


DUE. COLLABORATES


DUE x KINO PAVASARIS. Together with the Lithuanian illustratorKarolis Strautniekas we created a limited edition leggings collection for ‘Kino pavasaris’ – the leading film festival in Lithuania.

DUE x COFFEE INN LAB. We collaborated with one of the largest coffee shop chains in Lithuania to release a unique unisex t-shirt design.

DUE x THIS IS VILNIUS. Together with the Lithuanian urban photographer & the owner of the project ‘This is Vilnius’ Andrej Vasilenko Due. released a limited edition of monochromatic unisex t-shirts.
 
DUE x PIXELMATOR. Designing prints for our ‘abstract’ collection, we experimented with the powerful painting features of the Pixelmator app for iOS.
 
DUE x ANDRIUS LABASAUSKAS. Several collections include prints created exclusively for Due. by the Lithuanian illustrator Andrius Labasauskas.
 
DUE x ARTURAS ROZKOVAS. A t-shirt collection for both men and women featuring tribal motifs was designed together with the Lithuanian mixed-media artist Arturas Rozkovas.
  
DUE. IS SOCIALLY RESPONSIBLE
 
Due. is a sweatshop-free brand. We treat our partners fairly and make sure that all our clothes are manufactured under good working conditions. Due. is part of ‘Fur free retail’ program taking a public stand against fur – no animals were or will ever be hurt to produce Due. items.
 
DUE. IS MADE IN LITHUANIA
 
Due. showroom is located in the heart of the city of Vilnius, Lithuania. The brand is now owned by two Indrės. Through the years we have established a close-knit network of most reliable & skilled partners. Thanks to them all Due. products are made locally in Lithuania to bring high quality and long lasting experience to your wardrobe.