Green Friday: be part of the change


At DUE. we are inspired by the beauty of the marvellous nature, it's patterns, colours and inhabitants. Through centuries, many artists portrayed its beauty in their artworks and we are proud to adapt and showcase these art pieces in our collections. It shows us that it is an inseparable part of our daily lives.

However, man does not only admire nature, but also tortures and destroys it. Every year, around 100 million animals are raised and killed for their fur. Over 95% of fur sold globally, comes from farmed animals, such as mink, foxes, raccoon dogs, rabbits and chinchillas. On fur factory farms, animals spend their entire lives in cramped battery cages, deprived of the ability to engage in natural behaviours.

Keeping wide-ranging predatory animals in small cages causes severe animal welfare problems – such as self-mutilation and infected wounds. The stress of the caging conditions and fear of humans cause animals kept for fur to exhibit a high number of stress-related welfare problems.To preserve the pelts, animals on fur farms are killed by inhumane methods, such as gassing and head-to-tail electrocution.

Laws to prohibit the breeding and killing off animals for fur is becoming increasingly widespread in Europe. Over 15 European countries have introduced legislation to ban or phase out fur farming, including the UK (2000), The Netherlands (2023), Serbia (2019), Czech Republic (2019), Norway (2025) and Belgium (2019). In these countries animal welfare concerns have been given priority over the fur industry’s interests.

An essential step in changing our mindset is to realise how our consumer habits can impact the environment on the most popular shopping day of the year - Black Friday. This is why, same as last year, we turn Black Friday into Green Friday. Until November 27th, from every purchase we will give 2€ to animal protection organisation - "Tušti narvai".

"Tušti narvai" - non-governmental animal protection organisation based in Vilnius, Lithuania. The goal of the organisation is to prevent animal suffering in Lithuania. They do this by focusing on legislative and institutional changes, cooperating with businesses and informing the public.

Learn more about "Tušti narvai" (please use google translate for english version).


The European Citizens’ Initiative “Fur Free Europe” calls on the EU to:

- Ban fur farms;
- Ban farmed fur products from the European market.

This is not just a petition. Once we reach 1 million validated signatures, the European Commission is obliged to respond and take action. Be part of achieving history! Act now by adding your name to the Initiative here:

In 2021, on Green Friday, we cooperated with the Ancient Woods Foundation (Sengirė). Thanks to DUE. customers, 640 square meters of old-growth forest were protected!