DUE. is Not Just a Brand. It's a Way of Living.
DUE. was born from a simple idea - that clothes should be more than what you wear. They should reflect who you are. Your energy, your values, your story. We design for real life - for people who create, move, explore, rest, love, and hustle. Whether you're running between meetings, walking the forest trail, sketching in your studio, or dancing in the dark - DUE. is made to follow you.
We don’t chase seasons.
We don’t follow noise.
We follow meaning.
We follow you.
At the heart of DUE. is a deep respect for where we come from. We design and produce all our garments right here, in Lithuania. That means:
- Supporting local craftsmanship and small-scale factories.
- Reducing transportation and CO₂ footprints.
- Ensuring ethical working conditions for everyone involved.
- Keeping our production personal and transparent
Every stitch is a quiet rebellion against mass production.
Collaborations with Purpose
At DUE., creativity and responsibility go hand in hand. We don’t just make clothing - we build connections across culture, art, and nature. We’ve collaborated with some of Lithuania’s most respected voices:
Kino Pavasaris – leggings blending cinema and fashion.
MO Museum – a project uniting art and streetwear.
Lithuanian National Museum of Art – together we created a unique line of swimsuits featuring amber-inspired prints, merging Baltic cultural heritage with contemporary swimwear design.
Audimas – a fusion of performance-wear legacy with DUE.'s edgy prints.
Julia Janus – a collection created with the Lithuanian designer and transdisciplinary artist, exploring identity, inclusivity, and functional elegance.
These and other collaborations are more than collections - they’re cultural dialogues that transform fashion into a medium for storytelling and meaning.
We also partnered with Ancient Woods Foundation, donating part of our sales to help protect Lithuania’s ancient woods - one of the last untouched natural sanctuaries in the region.
For us, sustainability is a commitment - through local production, ethical partnerships, and design that lasts. Creating consciously is the only way forward.
And you can be part of this too. If you want to support the preservation of our natural heritage, you can donate directly to Ancient Woods Foundation and help safeguard Lithuania’s wild forests for generations to come.
Still DUE. Still Evolving.
We stay intentionally small - not out of constraint, but by choice. Our growth is steady, thoughtful, and rooted in purpose. Every piece we create is designed to carry meaning - from the way it’s made to the way it makes you feel. These aren’t just clothes - they’re expressions of identity, movement, and mindset. DUE. is for those who value depth over noise, connection over trend, and style that reflects something real.
Wear us. Share us. Build with us.
Your story matters. Your style inspires.
We are inspired by our community - the people who wear DUE. in unexpected ways, from unexpected places. We’ve seen you on rooftops, on bikes, in forests, in galleries and festivals. You make DUE. what it is! Tag us @duefashioncom or use #duefashion to be featured.
DUE. In Real Life
